Children brushing teeth

Oral Health in Children


Public Health England’s (PHE) rapid evidence review and ROI tool were commissioned from the York Health Economics Consortium and developed in partnership with PHE.

The ROI tool allows effectiveness data on oral health interventions to be used to estimate the potential economic benefits from each intervention. The tool uses the best available evidence to estimate the reduction in tooth decay as a result of the intervention, the costs of delivering each of the programmes and the cost savings.

Local authorities can use the ROI tool to inform their commissioning decisions, providing an estimate of the return on investment of these programmes using the oral health profile of their local population.

Based on a typical oral health profile and indicative costs, the infographic illustrates the 5 and 10 year return on investment in targeted programmes for:

  • supervised tooth brushing
  • fluoride varnish
  • provision of toothbrushes and paste by post
  • health visitors


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